Avantgarde Collection Hotels - Avantgarde Journeys
Our studio had the great honour of collaborating with Avantgarde Collection Hotels and created an epic animated tourism video.
Avantgarde Collection Hotels are one of Turkey's Tourism & Hospitality Industries pillars, with five glorious facilities and over 25 years of experience. Their diverse range of services attracts not only touristic visitors but also business travellers.
BRIEF:
Avantgarde Collection Hotels wanted to celebrate their 10th anniversary with a captivating video and emphasise Turkey's diverse cultural heritage and natural beauties. From ancient monuments of Göbekli Tepe to the Byzantine Empire, from sunny Mediterranean beaches to bustling contemporary life in the Republic of Turkey.
CHALLENGES:
We want to span through a huge variety of topics and avoid sounding like a historical documentary about Turkey. Visual language should be global and appealing to the international traveller. Avantgarde Collection Hotels have visitors for both business and sun tourism, and we had to blend these needs in a coherent storytelling.
UNIQUE SOLUTION:
We defined five key concepts to base our story on; Art & History, Shopping & Entertainment, Gastronomy, Sea Tourism, Business Life,
Animated video features; Göbekli Tepe, Malabadi Bridge, Taksim Square, Cappadox Festival, Grand Bazaar, Byzantine city walls, ancient historical sites such as Ephesus and Halicarnassus, modern calligraphy artists, glamping, sunny beaches, and the great culinary culture of Turkey, from festive breakfasts to nightlife dining in music halls. And dynamic business life in Istanbul.
We build fluid editing and animation to transition from concept to concept and keep viewers engaged.
Thank you for checking our project!
And we want to thank Avantgarde Collection Hotels for this exciting collaboration, and we are grateful to work with a fantastic team.
Please check the "Making of" section for further animation production details.
And we want to thank Avantgarde Collection Hotels for this exciting collaboration, and we are grateful to work with a fantastic team.
Please check the "Making of" section for further animation production details.
MAKING OF:
CHARACTER DEVELOPMENT
BACKGROUND DEVELOPMENT
ROUGH ANIMATION & LINE TEST
CREDITS:
Client: Avantgarde Collection Hotels
Coordinator: Esra Tanış
Project Consultant: Cem Aydoğdu
Agency: Koff Animation
Executive Creative Director: Gokhan Okur
Creative Director: Alper Balkış
Producer: Tuğçe Varlıca
Producer Asistant: Tuğba Büyüker
Script: Gokhan Okur
Storyboard & Animatic: Alper Balkış
Visual Development & Illustration: Dilara Karakaş, Ayışığı Gülsel
Character Designer: Tamer Poyraz Demiralp
2D Lead Animation: Mustafa Özkan
2D Animation: Mustafa Özkan, Doğukan Kuru, Ege Satırcı
Clean Up: Ayışığı Gülsel, Doğukan Kuru, Ege Satırcı
Compositing & Post Production: Alper Balkış
Voice Over: JwRiddle
Sound Design & Mix: Burak Çambel
